Portfolio
Campaigns
Manpower
A campaign for the biggest company, which helps people to find a better job
We prepared two communication lines, one for the site www.manpower.bg, the other for "Student careers" in NPC.
There we set a stand "Labour Market".
We presented the choice of occupation, like choosing fruits on the market.
Adhoc idea is that the work is selected and not a fluke.
Visitors chose fruit from the crates - lemons, apples, oranges. We put a fortune cookie of each fruit:coach to ants, professional relative etc. In case to encurage working, active people we carried out the campaign "You are an absolute proffecional". The base of the communication were branded mirrors.
Everyone sees the title of "absolute professional" in the mirror. We told him: "Come, register, we look exactly you".
From Business Park Sofia and the European Trade Center proove the power of creative. The creatives were removed from the elevator's mirors after the violent reactions from the managers of companies which rent offices there.
This raises two questions: What are the employers afraid? The serfdom gone long time ago. Everyone fas a right to find a better job and charge respectively. Why a media (as represented by business centers, renting advertising space) censor advertisers?
You can advertise, and you can't!
Can you imagine if tomorrow find out that you can not advertise in any national television because competitors have entered into such agreements with them that actually keep them? We are adamant in our position that any media has to provide advertising space of inclusive rates and conditions.Everything else is authoritarian censorship!
