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"The challenge of Grigor and Baldaran"

Adhoc TVC with Grigor Dimitrov for the new brand spring water- Baldaran.

Adhoc became a creative agency of spring water "Baldaran". The title of TVC is "The challenge of Grigor and Baldaran". tI was the beginning of the campaign "Live the top" - for promoting sport and active lifestyles among young people. During the shooting the tennis court was turned into a movie set. 22-year-old Grigor Dimitrov gave the most of himself during the shooting (more than 5 hours). Whole team was impressed by the warmth, the charm and the modesty of Grigor Dimitrov. During brakes he's giving autographs on balls and rackets to the numerous fans. His naturally behavior fascinates everyone. You can see the TVC here.